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Give yourself an advantage over your competitors
SMS marketing is possibly the most effective, personal and direct marketing channel available to businesses today. Examples of SMS marketing uses can include communicating promotions, events, competition entries, information requests, donation requests and a direct response to outdoor advertising.
SMS marketing – some interesting facts
- 92% of the US population own a cell phone (source CITA) and 98% of texts are opened
- In a July ‘08 survey by the Direct Marketing Association (DMA), SMS Marketing campaigns were found to be the most successful mobile ad medium. 70% of those surveyed had responded to a marketing text message
- Mobile advertising spend in the US is projected to surpass $7.5 billion by 2013
- Brand recall is very high with mobile marketing with survey results showing that as high as 51% of recipients remember the brand. Of these, 96% remember the call-to-action from the message
Why SMS marketing works
- Cheap in comparison to direct mail and traditional advertising and much more memorable than email
- People have a tendency to read virtually every text they get - unlike junk mail, spam or adverts which can be ignored
- SMS delivers an effective and immediate call to action
- Very effective when used in conjunction with special offers and promotions. And they are viral: people forward mobile messages
- SMS marketing encourages immediate response when 2-way SMS messaging is enabled
- Enable text responses to your campaign and you can start to measure success immediately
- All enquiries come from interested customers and are easily followed up with a call
- Ideal for building customer loyalty and increasing customer retention
- Capture consumer data easily