Kensington Financial’s front end sales, customer service and credit control teams now rely on the Esendex SMS service to communicate with their customers extensively. SMS has proven to be invaluable in improving debt collection rates.

Kensington Financial Management Consultants Ltd provide services to over 25,000 customers which include debt management, IVAs, mortgages and re-mortgages, plus loans and advice for debt consolidation, bankruptcy and trust deeds.

They started using SMS to communicate with their customers via a shared office mobile phone. However, this method of sending SMS was time consuming and costly, especially as the customer base continued to grow. This prompted Kensington to search for an SMS provider.

A sales manager from Kensington says:

We started using the Esendex service a few year ago and we were sending approximately 500 SMS a month. Initially we used Esendex’s Web SMS application to send SMS, we didn’t have a customer database at the time so it also provided us with an interim solution to store our customer data online. Once our new customer database was live, we took the decision to integrate Esendex’s SMS service using their SMS API. This enabled us to automate the sending of SMS to our clients directly from our customer database.
 

Kensington Financial have found using SMS provides an instant and discreet means of communicating with their clients and it is also a key differentiator from their competitors.

Today we send about 6000 SMS a month, and we’re adding to the ways we use it all the time. SMS is now a central element to Kensington’s front end sales, customer service and credit control teams. What started as an add-on service has become an integral part of the way we do business.

The application of SMS for debt management has been so successful that they are planning to use Esendex’s SMS API to integrate SMS with their new mortgage customer database.

 

He concludes:

We have found the Esendex service to be extremely reliable and good value for money, so much so that I have recommended their service to a number of my contacts in the financial services industry.
 
Our customers include: